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Nelson Oly Ndubisi and Chiew Tung Moi
This research evaluates the impact of sales promotional tools, namely coupon, price discount, free sample, bonus pack, and in‐store display, on product trial and repurchase…
Abstract
This research evaluates the impact of sales promotional tools, namely coupon, price discount, free sample, bonus pack, and in‐store display, on product trial and repurchase behaviour of consumers. In addition, the moderation role of fear of losing face (or embarrassment) on the relationship between the sales promotional tools and product trial was examined. The sample points for the research were supermarkets in Kota Kinabalu, Malaysia. A total of 420 randomly selected customers were surveyed using structured questionnaire, out of which, 312 usable responses were received. The results of data analysis show that price discounts, free samples, bonus packs, and in‐store display are associated with product trial. Coupon does not have any significant effect on product trial. Trial determines repurchase behaviour and also mediates in the relationship between sales promotions and repurchase. Fear of losing face significantly moderates the relationship between in‐store display and product trial. Details of the findings and their implications are discussed.
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Sarah Browne, Pamela Sharkey Scott, Vincent Mangematin and Patrick Gibbons
The purpose of this paper is to provide guidelines for practitioners for developing creative strategies and new business models.
Abstract
Purpose
The purpose of this paper is to provide guidelines for practitioners for developing creative strategies and new business models.
Design/Methodology/Approach
This paper reviews more than 150 interviews with CEOs, directors and business unit heads from across functional areas over the past decade, and captures best practices in strategy development and business modelling.
Findings
Findings of this study were combined with a review of relevant research papers from leading academic and practitioner journals to identify three critical management practices: challenging mental models, looking beyond logic and encouraging openness for new ideas, which enable organizations to develop creative strategies for building better business models.
Originality/Value
This paper demonstrates how these three practices combined can serve as a much needed tool for creative strategy design and development, particularly for established companies, when confronted with new forms of competition.
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Incentive policies have been emphasized by many governments as one of the major policy tools to promote economic development in their societies. For this paper I have examined the…
Abstract
Incentive policies have been emphasized by many governments as one of the major policy tools to promote economic development in their societies. For this paper I have examined the application of incentive policies in China to improve economic performance during China’s reform years. In the paper are theoretical reviews about various types of incentive policies and different arguments about their effects. The development of Chinese incentive policies is introduced and analysis of their achievements in improving economic growth and attracting foreign investment is presented. Challenging issues of incentive policies have been related to concerns about effectiveness and equity, accountability and transparency, as well as economic upgrade and balance. Implications of the Chinese development experience are provided for future study of incentive policies.
To point out the relevance of Heinz von Foerster's work to modern embodied cognitive science and artifical intelligence research.
Abstract
Purpose
To point out the relevance of Heinz von Foerster's work to modern embodied cognitive science and artifical intelligence research.
Design/methodology/approach
The paper discusses (a) von Foerster's contributions to understanding the limitations of the computer metaphor which has long dominated cognitive science, and (b) his theories concerning how reality is constructed in organizationally closed organisms, and what the underlying neural mechanisms are. The latter is exemplified with a simple neuro‐robotic model that illustrates the constructive and anticipatory nature of memory.
Findings
von Foerster's work on the integration of a radical constructivest philosophy of knowledge construction with models of the underlying neurophysiological and sensorimotor mechanisms is still highly relevant to the understanding of embodied cognition and robotic models thereof.
Originality/value
This paper identifies conceptual contributions that von Foerster's constructivist cybernetics can make to cognitive science's still limited understanding of the embodiment of cognition and “representation”.
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Jae-Eun Kim and Kim K.P. Johnson
The purpose of this paper is to examine the moderating role of individuals’ self-view (interdependent, independent) in the relationship between moral emotions and moral judgments…
Abstract
Purpose
The purpose of this paper is to examine the moderating role of individuals’ self-view (interdependent, independent) in the relationship between moral emotions and moral judgments made concerning the purchase of fashion counterfeits.
Design/methodology/approach
Based on reviewing the literature on moral decision making, moral emotion and self-construal, we test the hypotheses by two experimental studies.
Findings
The results of two studies demonstrated that independents were more likely to judge counterfeits as morally wrong when pride rather than shame was associated with counterfeits or was evoked through an anti-counterfeit campaign. Interdependents were more likely to judge counterfeits as morally wrong when shame rather than pride was evoked through an anti-counterfeit campaign.
Research limitations/implications
Results can inform marketing communication campaigns designed to prevent the proliferation of counterfeits in the fashion industry.
Originality/value
The contribution of this research is the expansion of prior work on consumers’ purchase of counterfeit goods by the discovery of the causal direction of individuals’ differences in self-view and its impact on moral judgment.
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Given the unprecedented scale of the climate emergency and the need for swift and radical change in how we travel, it is important for local authorities to consider how best to…
Abstract
Given the unprecedented scale of the climate emergency and the need for swift and radical change in how we travel, it is important for local authorities to consider how best to use their ‘authority’ to initiate sustainable change. However, without collective decision-making, longstanding issues around equity, real, and perceived injustices will trump any good intentions and policies. In this chapter, I attempt to make sense of why the initial stages of the Emergency Active Travel Fund (EATF) a mobility scheme designed to tackle two emergencies – the pandemic and the climate – largely failed in the eyes public, even though it was designed with their benefit in mind.
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Stephen Brown and Christopher Hackley
Simon Cowell, the impresario behind The X Factor, a popular television talent show, has often been compared to P.T. Barnum, the legendary nineteenth century showman. This paper…
Abstract
Purpose
Simon Cowell, the impresario behind The X Factor, a popular television talent show, has often been compared to P.T. Barnum, the legendary nineteenth century showman. This paper aims to examine the alleged parallels in detail and attempts to assess this “Barnum reborn” argument.
Design/methodology/approach
Putative parallels between the impresarios are considered under the aegis of two long‐standing, if contentious, historical “theories”: time's cycle and the great man thesis.
Findings
Seven broad similarities between the showmen are identified: vulgarity, hyperbole, rivalry, publicity, duplicity, liminality and history. In each case, the arguments pro and con are explored, as is humanity's propensity to personify.
Originality/value
In accordance with the iconic literary critic Harold Bloom, who “strikes texts together to seek if they spark”, this paper strikes two celebrated showmen together to generate historical sparks.
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Burze Yasar, Thomas Martin and Timothy Kiessling
This study aims to support and extend signalling theory because of information asymmetry. This study also aims to answer the call to further negative signalling and explore…
Abstract
Purpose
This study aims to support and extend signalling theory because of information asymmetry. This study also aims to answer the call to further negative signalling and explore immediate reactions to signals, thus alleviating a gap with regard to temporality of signalling.
Design/methodology/approach
The study used two separate data sources, the S&P 500 and 51,500 pages of the public papers between 1981 and 1999, nearly 20 years of data. Inter-rater reliability, controlled for all macroeconomic announcements identified in the literature, is used, and the data are empirically tested using generalized autoregressive conditional heteroscedasticity (GJR-GARCH) modelling.
Findings
In accordance with signalling theory and the efficient market hypothesis, the study found that receivers do react to positive signals from a credible insider signaller to obviate information asymmetry. In line with previous research, the study also finds that receivers react much stronger to negative signals.
Practical implications
Investors, financial managers and top executives responsible for their stock price need to focus on presidential signalling as these directly affect market volatility. In particular, investors and financial managers can predict stock price volatility based upon signals from the president.
Originality/value
This is the first research study that explores the correlation between presidential signalling and market volatility. This study is important for investors and financial managers.
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